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The Power of Referrals

The Power of Referrals


Why Refer?

Starting a business from the ground up is not for the faint of heart. As a lifelong entrepreneur, Michael Walters was in the midst of changing the business model at 343 Technologies and was looking for some insight on how to grow his business.

“When I was considering making changes, I was looking for people who shared the same emphasis on creativity and innovation as I did,” he said. “When I came across Brad Vancalbergh (Computer Ties) and Joe Sharpe (Printer Source Plus) I felt that they shared the same level of high energy and pursuit of innovation.”

More than 4 years have passed since the opening of 343 Technologies and his business continues to flourish. “When I started at 343 Technologies, I had just left the Chamber of Commerce as their Business Development Manager where I created hundreds of thousands of dollars in revenue through creating Chamber events.”

Michael had found an opportunity to change the business model from strictly wireless sales, to business phone and internet solutions that actually made sense. After Michael began having success, he knew he had to spread the word to help


When I was considering making changes, I was looking for people who shared the same enthusiasm and emphasis on creativity and innovation as I did”

Computer Ties, LLC is Jackson’s home grown, home owned computer store. They offer a wide variety of services including computer repair, sales, custom builds, as well as network solutions for home and business.



The 3 owners started the CTi Tech Plaza to become a One-Stop-Shop for small business owners.

They wanted to help others begin to save money and have seamless communications. When considering referral partners, Michael knew immediately who to reach out to. “Brad and Joe are folks I met through the Chamber and really saw the vision of customer service, and not only to the general public, but specifically fellow small businesses,” he said.

The three owners started referring leads to each other which turned into a flourishing partnership. They call their building the “CTi Tech Plaza” which has become a one-stop-shop for new businesses to get all their office needs met in one place. “Referrals have allowed us to grow exponentially and help even more businesses save money.” They don’t only pass referrals between the three owners, they also gain clients from current satisfied clients. There are about 150 satisfied businesses that 343 Technologies has been able to help. But there are hundreds more in Jackson alone that can use their help. Business VOIP, internet, wireless, hardware, software, printers, ink, toner, and even Bluetooth headsets are available all in one convenient shop. If you would like to check out their tech plaza, stop on by 2903 W Michigan Ave, Jackson, MI 49202.

343 Technologies 2903 W Michigan Ave Jackson, MI 49202 517-395-2244

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